I think ‘Build the right thing then build the thing right‘ misses a trick.
It makes you think too much about the thing that you are making and not enough about the fundamental problem you are trying to solve.
Peter Drucker, the ‘founder of modern management’, once said;
There is nothing worse than doing the wrong things rightPeter Drucker
It is sobering to acknowledge how many times we’ve all done ‘the wrong things right’.
I think we should focus instead on;
‘Solving the right problem with the right solution and delivering it in the right way (then continuously improving it)’
The continuous improvement bit is vitally important because things like products and services are never ‘finished’ they can (and should) always be improved.
Choosing the right problem to solve isn’t easy and can feel more like an art than a science.
I’ve used a few different approaches in the past and have tied myself in knots trying to devise complex methods to score problems to determine which are the most important ones to fix.
There is a much simpler method.
In a recent service discovery project I worked on, @_juliesun ran an excellent workshop using this simple ‘action prioritisation matrix’ to help us to prioritise where we should focus our efforts.
You can use it to plot know problems as well as potential solutions to problems.
In this project having already identified the critical problems within the service, we used it to prioritise potential solutions to explore within our alphas.
It’s all well and good planning and prioritising things of course but vitally important to remember that the only way to learn what really works is by making things real and seeing what happens.
The faster you can test solutions to problems, the faster you can measure the impact they have on the outcomes you’re looking for.
This gives you the best indication of whether you are in fact working on the right problems and allows you to refocus your work accordingly.
So before you fall in love with what you’re going to make and how you’ve going to make it make sure you’re working on the right problem.