As a keen photographer I’ve always been keen to work out how I can crowbar my hobby into my day job.
An ideal opportunity arose many years ago when I noticed major usability issues resulting from the choice of photography on all of my design projects.
I realised just how hugely important photos were to how people made buying decisions and how they responded emotionally to what they were seeing and how that then influenced what they thought and how they behaved.
It felt like photos were the unsung heroes of experience design.
At this point I realised I was onto something and set about trying to improve the effectiveness of online photography and ‘photo UX’ was born.
This mission resulted in many articles, talks and even a book to provide help and guidance to improve the situation given that there was a surprising lack of information on the topic available online.
One person who has always done some really pioneering work in this area is optimisation guru Craig Sullivan.
I loved reading his work on measuring the impact that using different photos had on conversion rates and it was a joy to see someone else (who actually had some data!) was also highlighting the impact that photos can have.
I was delighted to see recently that Craig has shared one of his excellent talks on optimising photography during which he shares some great advice from years of experience and what he’s learned from having run over 20 million tests!
In his talk you’ll learn more about :
- What the “Rule of 3” for images is
- Why stock photography performs badly
- How to shoot photos of people
- Why you should experiment with photography
- How to challenge bad thinking or photos
- How to make your own photography guidelines
- About the only book on this topic
- Why iconography generally doesn’t work
Craig’s talk on the UX of Photography is available on YouTube