Hello!
I’m an independent user centred design expert based in Bristol in the UK.
I help organisations to thrive by making their services more useful, usable and sustainable.
I love sharing my knowledge and experience by teaching others and helping to progress our industry through my writing, teaching, speaking, mentoring and helping to run industry events.
Areas of specific interest and expertise
Public Sector
Decarbonising Digital
User Research
Service Design
Prototyping
User centred design
Customer experience
Healthcare
Intranets
Design Leadership
Product strategy & design
Innovation
Photography
Community building
My background and experience
Independent Strategic Design Consultant
(2024 – present)
I’ve developed a new technique to help reduce the environmental impact of the internet called ‘Decarbonising User Journeys’ and consulting in the Public sector as a user researcher.
Experience Director / Strategic Consultant, cxpartners
(2009 – 2024)
I consult on a portfolio of large scale user centred design projects for world class organisations across all sectors, helping them to thrive by optimising their products and services.
Head of UX, e3Media (now Great State)
(2005 – 2008)
I ran the UX team and was responsible for building the UX proposition and for the UX design across all client accounts.
Intranet Services Manager, Environment Agency
(2003 – 2005)
I ran the intranet service and helped to build a culture of UCD within a complex organisation of 11,000 employees distributed across the UK
Information Architect, Amaze
(2000 – 2002)
I helped to define and grow the UX proposition within the agency, helping to define and design user centred ways of working across key accounts.
Research Assistant, University of Leeds
(1998 – 2000)
I designed and built a tool for public health specialists to use to help manage outbreaks of waterborne diseases.
James Chudley 