Strategy is broken

Think about the last time you read some form of strategy.

Did it make sense?

Did you feel motivated by it?

Did it provide a clear and logical approach that explains how and organisation will overcome barriers and progress ?

Did it feel achievable?

Can you remember what it said?

I bet the answer to most of these questions is no!

I think strategy in general is broken and needs a redesign.

If an organisation can’t clearly articulate what they plan to do and how they plan to do then they stand no chance of achieving it.

So what does good strategy look like?

I really like the Citizens Advice ‘Future of Advice’ strategic framework. It is easy to read, written in plain English and makes it really clear what they are trying to achieve.

So what are the qualities of good strategy?

Good strategy presents a clear, memorable and coherent plan to achieve an objective.

Good strategy motivates people to work hard to achieve a shared outcome.

Good strategy identifies barriers to progress and outlines a plan to overcome them.

Good strategy is created with, and answers the questions of the people who will execute it.

I’m looking forward to learning more from reading Good Strategy, Bad Strategy by Richard Rumelt.